Soon Yu

Former Global Vice President of Innovation, SCY Advantage Corp
Innovation, Design Thinking
Branding and Advertising, Retail
Soon Yu


Soon Yu is an international speaker, award winning author on innovation and design and Forbes contributor. He most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. While at VF, Soon created a $2 billion innovation pipeline, established 3 global innovation centers, and initiated industry-leading design best practices.